Select Hotel Brands Owner & Franchisee Conference
4 Days | 1,800 people | Orlando, FL
Venues: Orlando World Center Marriott + Universal Orlando Resort + Unreserved Food Bazaar at JW Marriott Orlando Bonnet Creek
Event Story
Driven by the theme YouX (You to the X Power), the attendees shared X-FACTOR success stories, pivotal moments that demonstrated a partnership built on mutual success.
The marquee conference events proudly showcased the X-Factor success stories while providing valuable opportunities for relationship building and business collaboration. General sessions featured insights from internal subject matter experts and a keynote by Economist Bernard Baumohl. Attendees participated in education forums, a vibrant 75,000-square foot trade show, and unforgettable evening social events, all fostering a forward-thinking and celebratory atmosphere that reinforced attendees’ confidence in their investment with Marriott.
The conference concluded with an exclusive evening at Universal Orlando Resort where attendees had a chance to unwind and enjoy the excitement of CityWalk and The Wizarding World of Harry Potter™- Hogsmead™.
























Photos courtesy of Snap Out Loud Photography